The work · The person
About
Hello
Hi. I'm Reagan — a designer in Boise, Idaho, making websites with fervor for businesses that have it.
Brand, marketing, and the actual build — I hold the torch for all three at once. No seams between teams, no slack threads to argue across, no weeks-long approval cycles. Just me and my core philosophy, chugging along to deliver something you can take pride in.
The story
I've lived in Idaho since the summer after I turned eight, when my parents moved us out of the Las Vegas suburbs in search of a better place to raise a family. (Fun fact: we were very close to buying an alpaca farm in Utah instead. One of them spit on me during the visit, so the universe corrected us.) I grew up in Idaho Falls, moved down to Nampa right after I turned twenty, and have loved the Treasure Valley ever since.
The shorter story — how I got into this work — comes with a bit too much lore to share with strangers. The TL;DR: an ex, a suffering business, and a Wix subscription. We turned that business around through better online presence and social marketing, and I haven't been the same since. (No longer on Wix — no shame to the Wix users — but I now build from the ground up, intentionally.)
That situation sparked a passion, and now I love helping people find their brand and put it into practice in the place it shows up first — the internet.
I've fine-tuned my skills, moving up through different website building platforms, and then eventually moving on to from-the-studs builds, so I'm not limited in what I can offer.
How I work
I don't take life very seriously. I take brand and online presence for businesses very seriously — it's life or death.
When I think about brand, I think about every sense being exposed to something that sets the mood about your business. Everything is curated with incredible intention. “Good enough” is not in my vocabulary, and “I'm getting calls anyway” makes me cringe.
Every second you appear online needs to send a message — the right message — before, during, and after each customer or client. I apply this philosophy to every website I touch.
Larger companies have different teams to do all of this — brand, marketing, web engineering. I genuinely think there's a huge benefit to one person holding the torch for the whole thing at once.
If you share this passion for your brand, let's be friends, and then let me build you a website.
Off the clock
Reagan, in life
I spend my days loving life with my husband and best friend Tanner, our two kids, and our four cats. (Quick PSA: if you get one cat, it's very easy to fall into the trap of “one more won't be that different.” That is a lesson for another day.)
We love food. I'm an avid baker, and the Treasure Valley restaurants see me more than they should. I'm a creative-hobby junkie — book re-binding, sourdough (this one failed after I smelled the starter on day three and almost died), latte-making, whatever's next.
I spend the rest of my time on passion projects — Tokin, a new kind of social media built on connection through love languages; and Functional & Literate, a small effort to heal America's literacy crisis. Otherwise: brunching with family and friends, discovering fun new things to do in the area, and rotting at home in whatever clean sweats I can find.
